Comm 245- Mass Communication & Culture - COMM245 Mass...

This preview shows page 1 - 5 out of 63 pages.

COMM245: Mass Communication & Culture Samara Jaclyn Geller ° ° ° Discussion Questions for Media Overview ° What are the benefits and drawbacks of high speed communication?
Are you media literate? In what way?
1
o Who is in charge of protecting “me”? o What are you protecting them from?
2. One role of government is to make sure citizens have access to
important information (who decides what information is important?)
Decides what facts and perspectives are given to us o Does seeing something make you do it?
Watching porn—will you then go and have sex with the girl next to you?
o What should we have access to? 3. Society derives benefits from mediated communication (who
does the mediating?) 2
o who is in charge? Now // future political candidates o Also carry the burden of knowledge ° ° Payne Fund Studies First large scale attempt to understand media effects (late 1920s/early 1930s) o academic study Studied impact of movies on children and teens o Difference of Disney channel early 2000 vs. Now o Censorship Nothing was censored—everything was out in the open Found that movies were destroying children In later years, criticized for lacking scientific rigor o Taking people that were already in a disadvantage (already in criminal activity) First time people started questioning what was portrayed in movies o Recognized the media needed to be regulated ° ° The People’s Choice Study How media affected voters in the 1940 election Used scientific methods Opinion leaders (community members) and two-step flow (media to opinion leaders--opinion leaders to others) o How do people research their political candidates Do whatever “Zach” says o people don’t make their own decisiontake opinions from others and then follow whatever they say 3
following media outlet opinions//perspectives No magic bullet! (only 8% of voters actually changed their minds based on media messages) o Magic bullet: If you see it on the screen—you will then do it See someone smokethen you will smoke ° ° Schramm's studies on children and television—study done in the 50s Followed children o **thought that children are most vulnerable "From ages 3-16 children are likely to devote more time to television than to any other activity except to sleep." o Modern day: educational television o Anytime there is an option to get yourself distracted—it is taken whole heartedly Finding: For some kids, TV is harmful. For some, it's beneficial. For most children, it's neither harmful nor beneficial Since the 1920s: the media has been questioned to be harmful Media very rarely shapes an individualalthough has an impact ° Is media harmful? How does it impact me—and how deeply ° ° Cultivation Mean world Syndrome o

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture