An introduction to ethos, pathos, & logos Aristotle was a Greek philosopher who lived in the 4th century BCE. o He was an influential thinker and wrote on many subjects – from logic and ethics, to biology and metaphysics. Ethos Greek word meaning ‘ character’ An appeal to authority and credibility Ethos is a means of convincing an audience of the reliable character or credibility of the speaker/writer, or the credibility of the argument. Pathos Greek word meaning ‘ suffering’ or ‘ experience’ Used in persuasive speech as an appeal to the emotions of the audience The way of creating a persuasive argument by evoking an emotional response in the audience/reader. Logos Greek word meaning ‘ a word’ or ‘ reason’ An appeal to logic and reason. Used to persuade an audience by logical thought, fact and rationality. How to incorporate Ethos
Openly remind audience who you are and why you are an authority on the subject. (‘As the leading researcher, I agree..’) Establish authority more subtly through the use of jargon or specialized terms (‘My quantitative research in linguistic anthropology has shown..’) Establish credibility by just using correct grammar and language, using solid reasoning and good arguments and therefore sounding credible and trustworthy. Ethos examples: I have been married for 58 years and I can tell you that he will not be a good husband to you. Having written ten successful novels myself, I can tell you that this book is worth buying. My friend, who has a PhD in nutritional science, says that we should eat fewer carbohydrates.
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