Practice%20Quiz%20-%20Chapter%208

Practice%20Quiz%20-%20Chapter%208 - Chapter 8 Practice Quiz...

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Chapter 8 – Practice Quiz 1. Persuasion in today's businesses focuses on a. distorting the facts to bolster sales.b. generating and sending messages using only electronic media.c. influencing others.d. writing direct messages.ANSWER: cRATIONALE: As businesses change their hierarchies, persuasive skills are becoming ever more important at work as teams and managers abandon the traditional command structure and focus instead on influencing others. 2. Persuasion is necessary when a. you anticipate that your audience will agree with your position. b. your audience is skeptical about your idea. c. audience attitudes match the objectives of your plan. d. your message is especially attractive to the audience. ANSWER: b RATIONALE: Persuasion is necessary when we are making more than routine demands and facing skeptical audiences. 6. Most persuasive requests should be organized 7. Which of the following messages would mostlikely require the indirect strategy to persuade an audience?
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8. When using the indirect strategy in a persuasive message, you should place the reasons and explanations 9. Sammie is planning a persuasive request. What advice should she follow for the opening of her request? a. Provide her telephone number.b. Capture the reader's attention and interest.c. Cite facts, statistics, expert opinions, examples, and specific details to support her request.d. Identify herself and her company.ANSWER: bRATIONALE: To be persuasive, the opening must capture the reader's attention and interest by asking a stimulating question, describing a problem, making an unexpected statement, suggesting reader benefits, or offering praise or compliments.
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