AMM 230 Chapter 3 - AMM230 Fashion Promotion Chapter 3...

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AMM230 Fashion Promotion Chapter 3 Promotion Organizations
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Promotions: Who’s Who? Clients Promotion Division/Ad Agencies Media Representatives/Organizations Suppliers
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Basic Functions for Promotion Personnel Administration Planning Budgeting Coordination Creation
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What does it take? Characteristics needed for success in the promotions industry. Good planners Detailed oriented Creative Able to work under pressure Persuasive
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Retail Organizations Stockholders Board of Directors Pres / CEO IS Branch Ops. Promotion Finance Merch. HR Operations Full chart on pg 66
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The Promotions Division The promotions division of a retail organization contains: ADVERTISING DEPARTMENT Graphic Designers, Copywriters FASHION OFFICE Fashion Coordinator, Special Events Coordinator PUBLIC RELATIONS OFFICE Publicity Coordinator VISUAL MERCHANDISING DEPARTMENT Branch Visual Merchandiser
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In House vs. Outside Agency In house
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