Kraft Heinz Takeover Bid Shakes Up Big Food and Its Slow Growth.edited - Garcia Assignment 2 1 Kraft Heinz Takeover Bid Shakes Up Big Food and Its Slow

Kraft Heinz Takeover Bid Shakes Up Big Food and Its Slow Growth.edited

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Garcia: Assignment 2 1 Kraft Heinz Takeover Bid Shakes Up Big Food and Its Slow Growth Tarleton State University Ernest Garcia MGT 3301 February 18, 2017 The article, “Kraft Heinz Takeover Bid Shakes Up Big Food and Its Slow Growth,” Kraft Heinz decided to not merge with Campbells, General Mill and Mondelez Int. for possibly taking a buyout from Unilever. Kraft Heinz offered Unilever 153 million dollars, but Unilever
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Kraft Heinz Takeover Bid 2 scrapped the deal when it would make it 50 dollars a share was considered too weak (Giammona 2017). Sales for Kraft Heinz are not growing, and there is the concern if they do not cut cost, then it could lead to financial instability in the company. There is a disagreement between Unilever and Kraft Heinz, Unilever wants to focus on social responsibility and the growth, whereas, Kraft intends to concentrate on the bottom line ( Giammona 2017). In 2013, Kraft and Heinz merged and was able to gain a profit from 20% to 30% over the margin. Heinz Kraft wants to cut cost and increase its target to 1.7 million dollars. Consumers are looking for food that is less processed and are skipping over long time staples that helped catapult the food market. Consumers are looking for more natural ingredients with less processed
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  • Summer '19
  • Management, H. J. Heinz Company, Kraft Heinz, Kraft Heinz Takeover

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