MT335 Unit 2 Quiz - Question 1 1 The goal of exploratory...

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Question 1. 1. The goal of exploratory research is: ( Points : 3) To cost justify a larger marketing research project. To learn the skills needed to properly conduct real marketing research. To understand exactly what information is needed by managers to make important decisions. To find out if research can solve the problem under consideration. All of the above are true. Question 2. 2. Much of the data that marketing managers need to make routine decisions may already exist inside a company’s databases and accessible through the company's: (Points : 3) Corporate intranet Decision Support System Social Media networks Legacy mainframe applications Accounting spreadsheets Question 3. 3. Which of the following would NOT benefit from causal research? (Points : 3) Measuring customer satisfaction. Determining which version of a product to offer. Identifying which package design to use. Determining which advertising campaign is most effective.
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