MIR Midterm Sihan Sun (1) (1) - Prof Bret Tesman Fordham University MIR Media and Communication Industries Midterm Exam Name_Sihan Sun 1 What is the

MIR Midterm Sihan Sun (1) (1) - Prof Bret Tesman Fordham...

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October 23, 2016 Prof. Bret Tesman Fordham University MIR – Media and Communication Industries - Midterm Exam Name: ______Sihan Sun ________________ 1.What is the correlation between the public relations and public opinion? Provide a brief public relations correlation as it relates to the launch of the new iPhone 7. Public opinion is the constant forming and revising of people’s opinion on public issues. Using the public relation strategies can manage and lead the public opinion. For example, Tim Cook, the CEO of Apple Inc may give keynote every time after new products come out, like new iPhone, new macbook or iWatch. This September, the keynote of the iPhone 7 gave the consumers a clear image of what the new iPhone will belike and what you can do with it. Tim is playing as the opinion leader during his speech and the introduction of iPhone 7 is one of the efficient public relations strategies, which can build the public opinion at the same time, that the new product of Apple is worth buying. Some of the customers will be persuaded to pay the money after the launch of it. So, the public relation is a really important part for company who need to launch new products or new lines.Please Answer the Questions for the Following CampaignsA Wells Fargo Community Relations CampaignIn the 21st century, most organizations understand they have an obligation to their communities, including the support of giving back causes that better the neighborhoods and publics they serve.Please create a nationally positioned, community relations campaign for Wells Fargo. The goal is to make Wells Fargo a socially responsible organization, to garner positive news coverage and create a very positive public opinion.Please answer the following questions and separate your response for each question below:A)What are your key concepts or ideas for this campaign that will realistically createa recognizably positive public opinion? Be sure to explain the steps you will take to reach national news media.As for Well Fargo, the key concepts or idea of the campaign for it must be reliability and profitability. To make up for its serious problem of opening fake accounts and maintain its old customers or even to attract new ones, Wells Fargo must let customers know that
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