s816904_01 - EXPLORING THE RELATIONSHIP OF INNOVATION AND...

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EXPLORING THE RELATIONSHIP OF INNOVATION AND FEATURES TOWARDS NEW PRODUCT DEVELOPMENT MUHAMAD HAZWAN BIN HASHIM MASTER OF SCIENCE (MANAGEMENT) UNIVERSITI UTARA MALAYSIA December 2015
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EXPLORING THE RELATIONSHIP OF INNOVATION AND FEATURES TOWARDS NEW PRODUCT DEVELOPMENT By MUHAMAD HAZWAN BIN HASHIM Thesis submitted to School of Business Management, College of Business, Universiti Utara Malaysia, In Fulfillment of the Requirement for the Master of Sciences (Management)
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ii PERMISSION TO USE In presenting this dissertation in partial fulfillment of the requirement for a Post Graduate degree from the Universiti Utara Malaysia (UUM), I agree that the Library of this university may make it freely available for inspection. I further agree that permission for copying this dissertation in any manner, in whole or in part, for scholarly purposes may be granted by my supervisor or in their absence, by the Dean of School of Business Management where I did my dissertation. It is understood that any copying or publication or use of this dissertation parts of it for financial gain shall not be allowed without my written permission. It is also understood that due recognition shall be given to me and to the UUM in any scholarly use which may be made of any material in my dissertation. Request for permission to copy or to make other use of materials in this dissertation in whole or in part should be addressed to: Dean of School of Business Management Universiti Utara Malaysia 06010 UUM Sintok Kedah Darul Aman
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iii ABSTRACT The manufacturing sector is the most important component in the economic development of a country. The effect of the explosion in development of the product manufacturing world generally, especially in Asia and in Malaysia, in particular, has led to a requirement of the importance of the study was designed to investigate the relationship between product strategy, design, innovation and features towards the development of new products in manufacturing industry. The sample of this study is among employees in the manufacturing industry in Kedah. The methodology used for this study is through the quantitative method which is through Pearson correlation analysis and multiple regression analysis in which the questionnaire was distributed among employees in manufacturing industries in Kedah, Malaysia. The statistical approach used to describe the data obtained in this study. Some of the studies have been conducted to analyze data such as factor analysis, reliability test, normality test, descriptive analysis, Pearson correlation analysis and multiple regression analysis. Factor analysis was conducted to determine the number of factors selected. Multiple regression analysis was used to examine the influence of product strategy, design, innovation and product features towards new product development. Pearson correlation analysis was performed to examine whether the dimension in product strategy, design, innovation and product features have a direct relationship with the development of new products. The results showed that the
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