s813282 (1) - FACTORS INFLUENCING THE ADOPTION OF MOBILE...

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FACTORS INFLUENCING THE ADOPTION OF MOBILE BANKING AMONG GENERATION Y ADILAH BINTI OTHMAN UNIVERSITI UTARA MALAYSIA 2014
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FACTORS INFLUENCING THE ADOPTION OF MOBILE BANKING AMONG GENERATION Y BY: ADILAH BINTI OTHMAN (MATRIC: 813282) Thesis Submitted to Othman Yeop Abdullah Graduate School of Business, Universiti Utara Malaysia In Fulfillment of the Requirement for the Degree of Master Science Management
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iii PERMISSION TO USE In presenting this thesis in partial fulfillment of the requirements for a postgraduate degree from Universiti Utara Malaysia, I agree that the University Library makes a freely available for inspection. I further agree that permission for copying of this thesis in any manner, in whole or in part, for scholarly purpose may be granted by my supervisor or, in their absence by the Dean of Othman Yeop Abdullah Graduate School of Business. It is understood that any copying or publication or use of this thesis or parts thereof for financial gain shall not be given to me and to Universiti Utara Malaysia for any scholarly use which may be made of any material from my thesis. Request for permission to copy or make other use of materials in this thesis, in whole or in part should be addressed to: Dean of Othman Yeop Abdullah Graduate School of Business Universiti Utara Malaysia 06010 UUM Sintok Kedah Darul Aman
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iv ABSTRAK Tujuan utama kajian ini dilakukan adalah bagi mengkaji faktor yang paling mempengaruhi niat Generasi Y untuk menggunakan perkhidmatan perbankan telefon mudah alih. Kajian ini telah dilakukan di kalangan pelajar Universiti Utara Malaysia yang terdiri daripada pelajar ijazah, sarjana dan PhD. Di dalam kajian ini, pengkaji telah mengedar soalan sebanyak 400 kepada peserta, namun hanya 382 sahaja dipulangkan. Di antara elemen-elemen yang dikaji dalam kajian ini ialah Persepsi Kebergunaan, Persepsi kemudahgunaan, Kesedaran, Kepercayaan, Persepsi Nilai, dan juga Pengaruh sosial. Dapatan kajian menunjukkan bahawa terdapat hubungan yang positif di antara kesemua pembolehubah bebas dengan pembolehubah bersandar. Manakala, Pengaruh sosial mempunyai pengaruh yang penting di dalam penggunaan perbankan telefon mudah alih di kalangan Generasi Y.
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v ABSTRACT The main purpose of this study is to examine what are the most significant factors that influence the intention to adopt Mobile Banking Services by Generation Y. This study was carried out among the respondents of the students at Universiti Utara Malaysia which includes three educational levels. In this study, a total of 400 questionnaire forms were distributed to respondents, but only 382 were returned. The variables that have been tested in this study were Perceived Usefulness, Perceive Ease of Use, Awareness, Trust, Perceived Value and Social Norms. The findings of the study revealed that all independent variables have a positive relationship with the dependent variable. Meanwhile, Social Norms have a positive influence towards Mobile Banking Adoption among Generation Y.
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