Candy man: Jelly Belly 1 1. In David Klein’s story, utilitarianism and egoism are the main moral for his business tactics. For the egoism, David Klein was very enjoying as Mr. Jelly Belly than his real name when during the interview or TV show. Otherwise, when he conceptualized the idea for a new kind of jellybean, and he needed the investors for him to produce a Jelly Belly world. After that, his ask his nut store employers for invested his businesses and starting out in the candy business. At that moment, it was expensive to compare with other jelly beans on the market. 2a. In my opinion, the decision cannot be overturned. According to Klein’s story, when Klein sold the trademark of Jelly Belly to the manufacturer (Goelitz Candy Co.) about $4.2 million, he acted like of utilitarianism and his decision was legal cause the oral and written agreements without a lawyer present is still binding by law. Also, there are two reasons that Klein was without a lawyer. First, Klein cannot afford lawyers to sue Goelitz Candy Co. Moreover, if Klein fight and win, Jelly Belly still over and he
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- Spring '15
- Jelly bean, Jelly Belly, Herman Goelitz Candy Company