MC 2000 Midterm - MC 2000 Test 1& Chapter 1 Mass...

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MC 2000 Test 1 10/18/2016 ° Chapter 1: Mass communication, Culture, and Media Literacy ° ° What is Mass Communiucation? Media fully saturates our everyday lives that we are often unconscious of their presence Media helps define us and shape our realities Laswell describes communication by finding an answer to these questions: Who? Says what? Through which channel? To whom? With what effect? Communication: the transmission of a message from a source to a receiver ° Communication occurs when… ° Must be sharing (or correspondence) of meaning Because there must be a response of others Feedback It assumes the receiver passively accepts the source’s message Communication is a reciprocal and ongoing process with all involved parties engaged in creating shared meaning ° Interpersonal communication : communication between two or a few people ° Schramm developed a graphic way to represent the reciprocal nature of communication Shows theres no clearly identifiable source or receiver Because communication is an ongoing and reciprocal process, all participants (interpreters) are working to create meaning by encoding and decoding messages A message is first encoded (transformed into an understandable sign and symbol system) ex. Speaking , writing, and filming a tv program Once received, the message is decoded (the signs and symbols are interpreted) ex. Listening, reading, or watching a television show
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Osgood- Schramm model says that there is no source, no receiver, and no feedback Because all messages are presumed to be in reciprocation of other messages ° Osgood and Schramm’s Model of Communication: ° ° ° Media plural of medium Messages are encoded Medium : means of sending info What encoded messages are carried by o Sound waves are the medium that carry our voices Once received, messages are decoded ° Noise : anything that interferes with successful communication ° Ex. Loud music ° Mass communication : the process of creating shared meaning between the mass media and their audience ° Schramm’s mass communication model represents feedback by inferential feedback -indirect rather than direct ° - Represented by a dotted line ° Schramm’s Model of Mass Communication: ° ° Cultural definition of communication (1975) James W Carey “Communication is a symbolic process whereby reality is produces, maintained, repaired, and transformed.”
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Carey’s definition (1989) asserts that communication and reality are linked. It’s truest purpose is to maintain ever-evolving “fragile” cultures; communication is that “sacred ceremony that draws persons together in fellowship and commonality” Communication is the foundation of our culture ° ° What is culture?
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