Assessment - Manage the marketing process BSBMKG603 - 836 454 RTO Provider 91707 CRICOS Code 03208D Level 4 56-58 York Street Sydney NSW 2000 Australia

Assessment - Manage the marketing process BSBMKG603 - 836...

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ABN 94 134 836 454 - RTO Provider 91707 - CRICOS Code 03208D Level 4, 56-58 York Street, Sydney NSW 2000 Australia Tel: +61 2 92794949 Email: [email protected] Web: Assessment Manage the marketing process BSBMKG603 Student Name Student ID Term Year Class Trainer Name Result NYC C I declare that all work completed in this assessment is my own. Student Signature Date
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Manage the marketing research BSBMKG603 Innovation and Business Industry Skills Council Ltd Page 2 of 16 Contents Assessment Guidelines .................................................................................................................................. 3 Assessment Schedule .................................................................................................................................... 4 Task 1: Marketing plan management ............................................................................................................ 5 Task 2: Staffing support plan ......................................................................................................................... 8 Task 3: Marketing performance report ...................................................................................................... 11 Assessment methods and tasks .................................................................................................................. 13 Assessment mapping summary .................................................................................................................. 14 Record of Assessment Outcome ................................................................................................................ 15 References / recommended resources ...................................................................................................... 16
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Manage the marketing research BSBMKG603 Innovation and Business Industry Skills Council Ltd Page 3 of 16 Assessment Guidelines Assessment You are advised to commence work on your assessment from week 1 and must be submitted by the due date. 1. All assessment tasks must be completed and delivered individually. 2. Please read all instructions before starting each assessment. 3. Where you are required to submit documentation for an assessment, this it must be attached to your assessment booklet. 4. Your trainer will not be able to assist you in answering questions. However, your trainer will address any issues concerning questions requiring further explanation. 5. You may refer to your student learner guide/student resources or any other relevant resource when completing your assessment. Do not quote directly from the notes. You should answer questions in your own words, except where it asks you to quote. 6. You have access to computers which are equipped with Microsoft suite of products and printing facility is available at nominal cost You also need to submit a soft copy of your assessments through the email: [email protected]
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Manage the marketing research BSBMKG603 Innovation and Business Industry Skills Council Ltd Page 4 of 16 Assessment Schedule Week Tasks to complete Learner Sign off Trainer Sign off / Date Comments Week 1 Learning Activity Only Week 2 Task 1: Written plan Week 3 Learning Activity Only Week 4 Task 2: Case study response Week 5 Learning Activity Only Week 6 Task 3: Case Study analysis, Written Marketing report Comments/feedback to participant
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Manage the marketing research BSBMKG603 Innovation and Business Industry Skills Council Ltd Page 5 of 16 Task 1: Marketing plan management Performance objective In this task you are required to develop a management plan for provided marketing information to monitor and review its progress after a period of time. You will also need to delegate roles to individuals within the organisation, establish and use KPIs to assess progress, and communicate information about marketing activities as required.
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