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Business PlanProFound Marketing ConsultancySydney, AustraliaNovember 3, 20131
Table of ContentsSl#SectionPage no.1.0Overview31.1Vision31.2Mission31.3Objectives 31.4Values32.0Market Requirements & Customer Profile43.0Services54.0Pricing Strategy55.0Resource Requirements65.1Financial & Physical65.2Human76.0Legislative Requirements77.0Stakeholder Consultation78.030 day Start-up Action Plan89.0Business Performance Monitoring Plan89.1Key Performance Indicators89.2Ratios9References10Appendices – A, B & C13-142
1.0 OverviewProFound Marketing Consultancy (PMC) is a startup partnership between Mr.AB Ace and Mr. PQ Perfect. It will provide business marketing consultancy tosmall & medium business in Australia, with special focus on New South Wales.The main services will include consultancy for Brand Development, OnlineAdvertising, Social Media Marketing, Surveys & Research and creation ofAdvertising Material like Brochures. It has obtained $75,000 loan funding fromTakeItAll bank, and the partners have contributed $20,000 each as capital.1.1 VisionTo create an organization which values ethical marketing practices and helpssmall & medium business grow by achieving differentiation for their productsand services in the marketplace. 1.2 MissionTo help small & medium businesses in Australia build competitive advantagethrough differentiation by developing and implementing modern & costefficient marketing strategies. 1.3 ObjectivesTo understand client’s needs, and develop effective, cost-efficient andtailor-made marketing strategies & implementation plans.To help the client implement the strategies, and to continuously evaluateits efficiency and effectiveness based on the feedback received. To continuously train and update the skills of the personnel to enablethem deliver the highest level of services at all times.To reward and retain high quality professionals who contribute to buildlong term value for the organization based on ethical marketingpractices. To build long lasting partnerships with other specialist service providersin the marketing field to increase our service offerings throughoutsourcing and sub-contracting.To stay ahead of the innovation curve through creativity and integrity. 1.4 ValuesTo serve the client by adhering to the highest level of professionalethics.To have a collaborative and transparent approach in dealings with allstakeholders, including clients, vendors and employees.3
To attract and retain quality personnel through fair reward mechanismsand building an organization which fosters creativity and personalgrowth with due emphasis on work-life balance.2.0 Market Requirements & Customer ProfileProFound Marketing Consultancy (PMC) will initially target small & mediumbusinesses (SMBs) in New South Wales, Australia, and later expand into othergeographical areas within Australia. As mentioned in DIISR (2011), AustralianBureau of Statistics has defined a small business as one with 0–19 employees,and medium-sized business as one with 20–199 employees. These two