BSBMGT617A_Develop_and_implement_a_business_plan-01_28_2015 - Business Plan ProFound Marketing Consultancy Sydney Australia November 3 2013 1 Table of

BSBMGT617A_Develop_and_implement_a_business_plan-01_28_2015...

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Business Plan ProFound Marketing Consultancy Sydney, Australia November 3, 2013 1
Table of Contents Sl# Section Page no. 1.0 Overview 3 1.1 Vision 3 1.2 Mission 3 1.3 Objectives 3 1.4 Values 3 2.0 Market Requirements & Customer Profile 4 3.0 Services 5 4.0 Pricing Strategy 5 5.0 Resource Requirements 6 5.1 Financial & Physical 6 5.2 Human 7 6.0 Legislative Requirements 7 7.0 Stakeholder Consultation 7 8.0 30 day Start-up Action Plan 8 9.0 Business Performance Monitoring Plan 8 9.1 Key Performance Indicators 8 9.2 Ratios 9 References 10 Appendices – A, B & C 13-14 2
1.0 Overview ProFound Marketing Consultancy (PMC) is a startup partnership between Mr. AB Ace and Mr. PQ Perfect. It will provide business marketing consultancy to small & medium business in Australia, with special focus on New South Wales. The main services will include consultancy for Brand Development, Online Advertising, Social Media Marketing, Surveys & Research and creation of Advertising Material like Brochures. It has obtained $75,000 loan funding from TakeItAll bank, and the partners have contributed $20,000 each as capital. 1.1 Vision To create an organization which values ethical marketing practices and helps small & medium business grow by achieving differentiation for their products and services in the marketplace. 1.2 Mission To help small & medium businesses in Australia build competitive advantage through differentiation by developing and implementing modern & cost efficient marketing strategies. 1.3 Objectives To understand client’s needs, and develop effective, cost-efficient and tailor-made marketing strategies & implementation plans. To help the client implement the strategies, and to continuously evaluate its efficiency and effectiveness based on the feedback received. To continuously train and update the skills of the personnel to enable them deliver the highest level of services at all times. To reward and retain high quality professionals who contribute to build long term value for the organization based on ethical marketing practices. To build long lasting partnerships with other specialist service providers in the marketing field to increase our service offerings through outsourcing and sub-contracting. To stay ahead of the innovation curve through creativity and integrity. 1.4 Values To serve the client by adhering to the highest level of professional ethics. To have a collaborative and transparent approach in dealings with all stakeholders, including clients, vendors and employees. 3
To attract and retain quality personnel through fair reward mechanisms and building an organization which fosters creativity and personal growth with due emphasis on work-life balance. 2.0 Market Requirements & Customer Profile ProFound Marketing Consultancy (PMC) will initially target small & medium businesses (SMBs) in New South Wales, Australia, and later expand into other geographical areas within Australia. As mentioned in DIISR (2011), Australian Bureau of Statistics has defined a small business as one with 0–19 employees, and medium-sized business as one with 20–199 employees. These two

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