bus_201_chapter_15_spring_2016

bus_201_chapter_15_spring_2016 - Introduction to...

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Introduction to Business (BUS 201)
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Marketing Intermediaries -- Organizations that assist in moving goods and services from businesses to businesses (B2B) and from businesses to consumers (B2C). They are called intermediaries because they’re in the middle of a series of firms that distribute goods. Channel of Distribution -- A group of marketing intermediaries that join together to transport and store goods in their path (or channel) from producers to consumers.
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Agents and Brokers -- Intermediaries who bring  buyers and sellers together and assist in negotiating  an exchange but do not take title to the goods. Wholesaler -- An intermediary that sells products to  other organizations such as retailers, manufacturers,  and hospitals. Retailer -- An organization that sells products to  ultimate customers.
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Utility  --  The  want-satisfying  ability,  or  value,  that  organizations add to goods and services by making them  more useful or accessible to consumers.
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