FlashCards_ch_01_term_defn

FlashCards_ch_01_term_defn - marketing market orientation...

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marketing exchange production orientation sales orientation marketing concept market orientation societal marketing orientation customer value customer satisfaction relationship marketing Chapter 1 Chapter 1 Chapter 1 Chapter 1 Chapter 1 Chapter 1 Chapter 1 Chapter 1 Chapter 1 Chapter 1
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A philosophy that assumes that a sale does not depend on an aggressive sales force but rather on a customer’s decision to purchase product. It is synonymous with the marketing concept. The idea that an organization exists not only to satisfy customer wants and needs and to meet organizational objectives but also to preserve or enhance individuals’ and society’s long-term best interests. The relationship between benefits and the sacrifice necessary to obtain those benefits. Customers’ evaluation of a good or service in terms of whether it has met their needs and expectations. A strategy that focuses on keeping and improving relationships with current customers. An organizational function and a set of
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FlashCards_ch_01_term_defn - marketing market orientation...

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