1) Altruism theory can be seen in David Klein’s business tactics when he first started out in the candy business, but as it goes for every business man, egoism had a little presence for the need to expose his business to the public’s eye, his slight interest in income and to expand. a) David Klein is easily noticeable as a selfless man but his love and obsession of being Mr. Jelly Belly might have had slight influence of egoism. Being on TV shows and having the attention of the media, David cared a lot about recognition. He also didn’t seem too proud of his show appearance and introduction of his Jelly Belly; he mentioned that it was rigged with phony customers coming into his business on screen. 2) David Klein acted out of utilitarianism when the manufacturer mentioned that hundreds of their factory workers will need the income for their livelihood and that they will make a lucrative payment to him. From the manufacturer’s perspective, their decision to manipulate
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- Spring '15
- Ethics, Jelly bean, David Klein, Jelly Belly