4 - Page 1 of 29 This chapter has 92 questions 0 Scroll down to see and select individual questions or narrow the list using the checkboxes below

4 - Page 1 of 29 This chapter has 92 questions 0 Scroll...

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This chapter has 92 questions. Scroll down to see and select individual questions or narrow the list using the checkboxes below. 0 questions at random and keep in order Multiple Choice Questions - (91) Difficulty: Difficult - (12) Matching Questions - (1) Difficulty: Easy - (45) Odd Numbered - (46) Difficulty: Moderate - (35) Even Numbered - (46) Learning Objective: 04-01 Explain the elements of the communication process and identify the role of marketing communication. - (42) Accessibility: Keyboard Navigation - (90) Learning Objective: 04-02 Contrast traditional communication response models and alternative response hierarchies. - (23) Bloom's: Analyze - (16) Learning Objective: 04-03 Develop the response processes of receivers of marketing communication through two models of cognitive processing. - (23) Bloom's: Remember - (51) Learning Objective: 04-04 Illustrate a response model for managerial decision making. - (4) Bloom's: Understand - (25) 1. In the opening chapter vignette, which Asian car company used an integrated campaign to highlight its "hot" new sports coupe? Honda Toyota Subaru Hyundai Multiple Choice Question Accessibility: Keyboard Navigation Bloom's: Remember Difficulty: Easy Learning Objective: 04-01 Explain the elements of the communication process and identify the role of marketing communication. 2.In the opening chapter vignette, because the target audience was "young men aged 30-35 who are tech-savvy driving enthusiasts", the marketers needed to use innovative new communication techniques to ________. get noticed and be different and uniqueshow how the new sports coupe could measure up to the competitionillustrate the mainstream features of the new carcommunicate the traditional messages they had in the past Multiple Choice Question Accessibility: Keyboard Navigation Bloom's: Remember Difficulty: Easy Learning Objective: 04-01 Explain the elements of the communication process and identify the role of marketing communication. 3.The basic function of the elements of the integrated communication program is to: Page 1 of 29
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educate customers about the features of a product or service Multiple Choice Question Accessibility: Keyboard Navigation Bloom's: Remember Difficulty: Moderate Learning Objective: 04-01 Explain the elements of the communication process and identify the role of marketing communication. 4. _____ is the passing of information, the exchange of ideas, or process of establishing a commonness of thought between a sender and receiver. Advertising Encoding Decoding Communication Multiple Choice Question Accessibility: Keyboard Navigation Bloom's: Remember Difficulty: Easy Learning Objective: 04-01 Explain the elements of the communication process and identify the role of marketing communication.
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  • Summer '14
  • RalucaBalan
  • Advertising, Multiple Choice Question, Test Bank - Midterm 1

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