Syllabus S2017 CAA - Zayed University Spring 2017 College of Business The Mission of the College of Business is to empower students with the academic

Syllabus S2017 CAA - Zayed University Spring 2017 College...

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Zayed University Spring, 2017 Course Name Strategic Management Course Code BUS400 Course Pre-requisites D in BUS308 & BUS309 & BUS310 & Taken only in the last semester Course Co-requisites None BUS400 passing grade D Credit hours 3 Instructor’s Name Dr. Laura L. Matherly, Associate Professor Telephone 02 599 3129 E-mail [email protected] Class Location F3.0.021 Class Time M, R 11 – 12:20 M4.0.017 901 - 23180 M, R 3 – 4:20 F3.0.007 004 - 23893 Office Location FF1.2.058 Office Hours S, M, R 1-3 1. Course Description Examines theories of management strategy and research into strategic approaches, decision making and action. Particularly important in this course is a discussion of strategic approaches in the international business environment, especially within the context of new information and communication technologies. Course aims to equip students with a critical appreciation of strategic management issues, and to enable them to critically evaluate strategic responses to the changing business environment. College of Business The Mission of the College of Business is to empower students with the academic, professional and leadership competencies necessary to achieve success in a globally competitive business environment and support the economic development of the United Arab Emirates.”
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2. Course Learning Outcomes Upon successful completion of this course, students will be able to: Course Learning Outcome Program Learning Outcome Assessment Tool(s)* 1. Demonstrate an understanding of the concepts of business strategy and organizational structure. 1-10 Embedded Questions in Exam 1 & 2, & Online Quizzes Chap 1 Chap 2 Chap 5 Individual Written Case Analyses Introduction Strategic Issue Recommendations Graded Assignments** Robin Hood & Strategic Issue 2. Recognize the importance of strategic decision making. 1-10 Embedded Questions in Exam 1 & 2, & Online Quizzes Chap 1 Individual Written Case Analyses Strategic Issue Graded Assignments Robin Hood & Strategic Issue Strategic Group Map 3. Analyse and evaluate the external environment of companies. 1-10 Embedded Questions in Exam 1 & 2, & Online Quizzes Chap 3 Individual Written Case Analyses External Analysis Graded Assignment Five Forces Diagram 4. Analyse and evaluate a company's resources, cost position and competitiveness. 1-10 Embedded Questions in Exam 1 & 2, & Online Quizzes Chap 3 Chap 4 Individual Written Case Analyses External Analysis Internal Analysis Graded Assignment Call Center Case SWOT 5. Develop competitive strategies of companies. 1-10 Embedded Questions in Exam 1 & 2, & Online Quizzes Chap 5 Chap 6 Individual Written Case Analyses Strategic Recommendations Functional Recommendations *Please note that the assessment tool(s) are to be used in assessing the course learning outcomes.
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