AMM Journal 2 - Kelsey Jans Prof Espy AMM 101 Journal...

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Kelsey Jans Prof. Espy AMM 101 Journal Question 2: AMM 101 Research and discuss why inditex group and their key retail company-Aara- that has been getting press recently. What has been the company’s key strategies? Has it been working? Inditex- one of the worlds largest fashion distributers with 8 sales formats. Zara opened its doors in 1975 in A Coruna (Spain), the city that saw the group’s early beginnings and which is now home to its central offices. Stores can be found in most important shopping districts of more than 400 cities in Europe, the America’s, Asia, and Africa. Zara- in 63 countries- network of 1,016 stores. Over 200 professionals. They had a 25% jump in profits after a year of global expansion. The expansion took the total number of group stores to 3,131 while the group’s entry into Serbia, Tunisia, and china last year means that it now operates in 64 countries worldwide. Inditex said that it would continue to build on its European and Asia Pacific presence, with between 440 and 520 stores planned for 2007. Last year, Inditex overtook Swedish
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