business lani kai4

business lani kai4 - Lani Kai Kelsey Jans Christine...

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Lani Kai Kelsey Jans Christine Anderson Melissa Lozada Jesse Butte
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LANI KAI Lani Kai is a Hawaiian name which is defined as “Heavenly Ocean” Our company will offer quality board wear and equipment for the daily lifestyle of active people who enjoy extreme sports such as surfing.
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Competitors
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Lani Kai Designs
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LANI KAI Designs
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LANI KAI Designs- Boardshorts
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LANI KAI Since most companies are either local or have been distributed around the United States, we will be a local company as well although we will only have our stores distributed within the Southern California area. We will cater to mainstream surfing population of Southern California. Our plans are to branch out to other areas so people have access to our clothing if they are not from the Southern California area. We are also considering branching out to Hawaii. Southern California as well as Hawaii is generally an area where most people wear surf inspired clothing year round, and clothing which is inspired by their passion for surfing. Besides carrying our customized surfboards, we will carry an assortment of products. We believe that our customers should have an array of products to choose from. Our store will be a one stop shop so customers will be able to complete their shopping at one place. Every accessory will be available for surfing. We will also sponsor many events in the industry regarding skating and surfing. We will also have our own surfing school as well to further educate about the sport of surfing as well as selling our line to the new surfer. We will have contests, promos, etc. in order to become well known to the Southern California Public eye.
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Price Points Tops – $15 - $25 Pants – $45 - $125 Skirts – $25 - $50 Jackets – $35 - $75 Jewelry – $10 - $45 Shoes – $15 - $50
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This note was uploaded on 03/11/2008 for the course AMM 101 taught by Professor Espy during the Spring '08 term at Cal Poly Pomona.

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business lani kai4 - Lani Kai Kelsey Jans Christine...

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