AMM journal 4 - Kelsey Jans Prof Espy AMM 101 AMM Journal 4...

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Kelsey Jans Prof. Espy AMM 101 AMM Journal 4 E- Commerce consists primarily of the distributing, buying, selling, marketing and servicing of products or services over electronic systems such as the internet or other computer networks. Advantages: 1. Having a well designed website- easy to access- attractive website 2. One stop shop- focus on a limited number of competencies 3. Responding quickly to any changes in the economic, social, and physical environment 4. Providing a complete understanding of the products or services offered 5. Provides value to customers. Vendors can achieve this by offering a product or
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Unformatted text preview: product-line that attracts potential customers at a competitive price 6. Service or performance 7. Providing an incentive for customers to buy and to return ( Sales promotions-coupons, Special offers, discounts) 8. Providing a sense of community- chat rooms, discussion boards, and loyalty programs. Problems-Failure to understand customers ( why or how they buy), failure to consider the competitive situation, Inability to predict environmental reaction, overestimation of resource competence, failure to coordinate, failure to follow a plan, becoming a victim of organized crime....
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  • Spring '08
  • Espy
  • Marketing, AMM Journal, Prof. Espy AMM, Kelsey Jans Prof. Espy

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