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Unformatted text preview: product-line that attracts potential customers at a competitive price 6. Service or performance 7. Providing an incentive for customers to buy and to return ( Sales promotions-coupons, Special offers, discounts) 8. Providing a sense of community- chat rooms, discussion boards, and loyalty programs. Problems-Failure to understand customers ( why or how they buy), failure to consider the competitive situation, Inability to predict environmental reaction, overestimation of resource competence, failure to coordinate, failure to follow a plan, becoming a victim of organized crime....
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- Spring '08
- Marketing, AMM Journal, Prof. Espy AMM, Kelsey Jans Prof. Espy