This preview shows pages 1–2. Sign up to view the full content.
This preview has intentionally blurred sections. Sign up to view the full version.View Full Document
Unformatted text preview: product-line that attracts potential customers at a competitive price 6. Service or performance 7. Providing an incentive for customers to buy and to return ( Sales promotions-coupons, Special offers, discounts) 8. Providing a sense of community- chat rooms, discussion boards, and loyalty programs. Problems-Failure to understand customers ( why or how they buy), failure to consider the competitive situation, Inability to predict environmental reaction, overestimation of resource competence, failure to coordinate, failure to follow a plan, becoming a victim of organized crime....
View Full Document
This note was uploaded on 03/11/2008 for the course AMM 101 taught by Professor Espy during the Spring '08 term at Cal Poly Pomona.
- Spring '08