Interview with Edwin Santiago - Kelsey Jans IBM301...

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Kelsey Jans IBM301 1/23/08 Interview with Edwin Santiago: Marketing Director of Cal Poly Pomona I have known Edwin Santiago for about two years ever since he asked me to do the Cal Poly Bronco Gear Campaign. By doing this campaign with Edwin, I learned a lot about the marketing industry. After creating the Bronco Gear Campaign, Cal Poly Pomona has seen clothing sales increase. The campaign demonstrated to me the effectiveness of marketing as well as demonstrating how to attract a target market.The Bronco Gear campaign made me interested in Marketing. Edwin made marketing appear like it could be a lot of fun. I asked Edwin to explain his job: “I am the Director of Marketing at Cal Poly Pomona. I am in charge of making the Bookstore, Dining, and Housing appeal to others or marketable to students.” Edwin told me that his daily tasks change from day to day. Some days he is promoting the dining units, taking pictures of Cal Poly Pomona Bronco Gear models,
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