Chapter 4 Methods of Collecting Primary Data, Table 4.2 (1)

Chapter 4 Methods of Collecting Primary Data, Table 4.2 (1)...

Info icon This preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Adapted from Table 4.1 Methods of Collecting Primary Data METHOD ADVANTAGES DISADVANTAGES Self Report Written Questionnaire via mail Large outreach Possible low response rate No interviewer bias Possible problem of representation Convenient No clarification of questions Low cost Need homogeneous group if response is low Minimum staff time required No assurance addressee was respondent Wait time for returns Easy to administer Quick Standardized Telephone interview Moderate cost Respondents can hang up Relatively easy to administer Telemarketers have made it harder Permits unlimited callbacks Possible problem of representation Can cover wide geographic areas Possible Interviewer bias Requires trained interviewers Wire-less only households Unlisted number households Face-to-Face interview High response rate Expensive Flexibility Requires trained interviewers
Image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern