Advertising and Promotion - Kelsey Jans IBM301 Marketing...

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Kelsey Jans IBM301 2/26/08 Marketing Portfolio: Advertising and Promotion Two TV shows-advertising and “hook” Chelsea Lately- Lg Commercial- “ The only thing standing between you and your old laundry machine is your new one” The commercial went own and told the viewers that it is better to have new technology and a new washer and dryer that takes out stains better than any other, etc. Zatarains Rice- The company announced that they had a reduced sodium rice meal and that it is “ Better for your heart” The commercial was basically showing the viewer that they need to eat healthier with less sodium in their meals and that this is the product they should eat because of its attributes. Ethan Allen- “ Finding solutions to everyday needs” The commercial showed a couple saying that they needed to find something bigger for their living room and Ethan Allen helped them find what they needed. Dentyne Ice- showing frog and princess kissing “ Icy breath changes everything” It probably parallels with a persons“ bad breath”.
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