7-Eleven Japan Case Study - Firstly we would like to begin...

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Firstly, we would like to begin with the brief history about 7eleven Japan. The store was founded by Masatoshı Ito, after the World War 2. By 1960, the store that he runs with her mother and elder brother had grown into $3 million. After the trip that he visited US, he was convinced that convenience store markets are the wave of the future. Finally, he opened his first superstore in Tokyo by 1974. 1. How would you characterize the competitive strategy at SEJ? What level of responsiveness are they aiming to achieve?

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