Firstly, we would like to begin with the brief history about 7eleven Japan. The
store was founded by Masatoshı Ito, after the World War 2. By 1960, the store
that he runs with her mother and elder brother had grown into $3 million. After
the trip that he visited US, he was convinced that convenience store markets
are the wave of the future. Finally, he opened his first superstore in Tokyo by
How would you characterize the competitive strategy at SEJ? What level of
responsiveness are they aiming to achieve?