marketings - 2016 Benchmark Report Trigger Based Marketing...

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Benchmark Report: Trigger Based Marketing 2016 Multi-Channel Trigger-Based Marketing Automated triggered emails are one of the pillars to a successful CRM strategy to drive engagement and retention. Savvy marketers are now taking that same approach and applying it to mobile push notifications by using a unified customer view made possible by real-time behavior tracking and campaign execution through Programamtic CRM. provided by Multi-Channel Programmatic CRM
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TABLE OF CONTENTS 01 INTRODUCTION & METHODOLOGY 05 DEEP DIVE: EMAILS 08 DEEP DIVE: MOBILE PUSH NOTIFICATIONS 11 RECOMMENDATIONS FOR SCALING TRIGGERS 12 ABOUT BLUESHIFT & ADDITIONAL RESOURCES 02 DEFINITIONS OF TERMS USED 03 KEY CONCLUSIONS 2016 Benchmark Report: Trigger Based Marketing
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1 2016 Benchmark Report: Trigger Based Marketing INTRODUCTION & METHODOLOGY As one of the core building blocks of a Programmatic CRM system, triggered messages drive higher engagement, conversions, and revenue. Triggered messages, i.e. marketing communications that are personalized based on a user’s engagement with your website or mobile app, are one of the most effective ways to interact with customers in a highly personalized manner. Triggers are automated messages delivered via email, mobile push notifications or other marketing channels. The timing and content of the communication is personalized based on each user’s engagement with different parts of your website or
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  • Winter '13
  • LEANNEHAGARTY
  • Business, Marketing, E-mail, Customer relationship management, Click-through rate, Conversion rate, triggers

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