MIEIC_MKT_Caso 2_Philips - MIEIC MARKETING CASO 2 Philips Electronics European technology companies such as Philips Electronics have to face a new

MIEIC_MKT_Caso 2_Philips - MIEIC MARKETING CASO 2 Philips...

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1 MIEIC MARKETING CASO 2 Philips Electronics European technology companies, such as Philips Electronics, have to face a new reality with increased price competition, with the entry of cheaper products made in Asia. As a result, European companies’ sales and profits have been declining. To face these challenges, companies have tried to add services to their products so they add more value to their offerings. For Philips this has meant a focus on health care, integrating the skills in marketing and consumer knowledge of its division of medical devices, to meet increased demand for services that monitor personal health status. With the population aging, there are a growing number of seniors living independently in their homes who need support in managing their health. The outcome of this Philips investment is the Lifeline service, a medical alert system that allows elderly patients to have immediate contact with a call center, through which they can be helped by a group of professionals with access to patient health profile. These professionals can solve some more
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  • Spring '17
  • Jane Azevedo
  • Marketing, Philips Electronics, Lifeline service, Philips Lifeline service

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