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Unformatted text preview: 7. Defensive response to industry boundaries 8. speed to marked 9. improved agility 10. synergies 11. transfer of technology/skills 12. diversification Ex: cingular between SBC (now AT&T inc) and Bell South. XFL between NBC and WWE Nokia Siemens Networks- between Nokia and Siemens AG Advantages : Provide participation to income and growth. Chance for growth, penetrate new market, create new industries, skills, training, increased employment Disadvantages: Differences in culture and management style can create problems between partners over settlement of claims, valuation of assets and liabilities, adverse publicity in local and international media can damage the image and reputation of a company. In Class Notes: Advantages: 1. loyalty 2. Brand recognition 3. Discount proficiency 4. Distribution ( new kinds of customers) 5. Cuts down competition Disadvantages: 1. could have more expenses 2. cant use other vendors 3. mergers can ruin it (risk factor)...
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This note was uploaded on 03/11/2008 for the course AMM 101 taught by Professor Espy during the Spring '08 term at Cal Poly Pomona.
- Spring '08