Psy 320 Sept 15 Ch. 4 - Psy 320 Chapter 4 Attention...

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Psy 320: September 15, 2016Chapter 4- Attention: Deploying Cognitive ResourcesSelective AttentionInfo from outside world -> overwhelming majority you aren’t conscious of -> few you areaware of Early SelectionSelect earlyFilter things out based on physical characteristicsBottom up processing onlyLate SelectionAll stimuli get through initiallyTop down processingFilter later to decide which to pay attention toPick one message that gets through to consciousnessThirdAll info gets through, after you process everything, you decide which to focus onAll 3 classes agree that there is filteringWhat determines which get through?Bottle neck theoriesAll info trying to get through w/ narrow channelCan only process a little at a timeHave to prioritize what is most importantBroadbent’s filter theoryWhichever message is most intense gets throughOnly one message gets throughOther messages are lost forever

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