Group 14
1.The three basic categories of target marketing strategies are: standardized
marketing, concentrated marketing, and differentiated marketing.
Standardized global marketing is like the mass marketing of a country. It involves for
potential buyers to a wide range of mass market to create the same marketing mix. It
is also called the undifferentiated target marketing, because it is based on the premise
of the mass market all over the world. Minimize product adjustment and intensive
distribution strategy to ensure that products are available in the largest number of
retail stores. The attraction of standardized global marketing is due to the low cost of
production. Concentration of target marketing including design marketing mix to
reach niche. A niche is a niche market in the global market. For example, in terms of
cosmetics, the popularity of the Chanel is targeted at high-end part of the market.
Focused aim is global marketing hidden champions strategy adopted by the company,
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- Summer '14
- Dr Wan Khairunizam
- Marketing, Four-wheel drive, Jeep, standardized global marketing
