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Group 141.The three basic categories of target marketing strategies are: standardizedmarketing, concentrated marketing, and differentiated marketing.Standardized global marketing is like the mass marketing of a country. It involves forpotential buyers to a wide range of mass market to create the same marketing mix. Itis also called the undifferentiated target marketing, because it is based on the premiseof the mass market all over the world. Minimize product adjustment and intensivedistribution strategy to ensure that products are available in the largest number ofretail stores. The attraction of standardized global marketing is due to the low cost ofproduction. Concentration of target marketing including design marketing mix toreach niche. A niche is a niche market in the global market. For example, in terms ofcosmetics, the popularity of the Chanel is targeted at high-end part of the market.Focused aim is global marketing hidden champions strategy adopted by the company,
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Dr Wan Khairunizam
Marketing,Four-wheel drive,Jeep,standardized global marketing