Group quiz 14 - Group 14 1.The three basic categories of target marketing strategies are standardized marketing concentrated marketing and

Group quiz 14 - Group 14 1.The three basic categories of...

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Group 14 1.The three basic categories of target marketing strategies are: standardized marketing, concentrated marketing, and differentiated marketing. Standardized global marketing is like the mass marketing of a country. It involves for potential buyers to a wide range of mass market to create the same marketing mix. It is also called the undifferentiated target marketing, because it is based on the premise of the mass market all over the world. Minimize product adjustment and intensive distribution strategy to ensure that products are available in the largest number of retail stores. The attraction of standardized global marketing is due to the low cost of production. Concentration of target marketing including design marketing mix to reach niche. A niche is a niche market in the global market. For example, in terms of cosmetics, the popularity of the Chanel is targeted at high-end part of the market. Focused aim is global marketing hidden champions strategy adopted by the company,
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  • Summer '14
  • Dr Wan Khairunizam
  • Marketing, Four-wheel drive, Jeep, standardized global marketing

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