Part A M_A - Facebook's $19 billion acquisition of WhatsApp case attracted lots of attention but the deal in addition to the price is not too much

Part A M_A - Facebook's $19 billion acquisition of WhatsApp...

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Facebook's $19 billion acquisition of WhatsApp case attracted lots of attention,but the deal in addition to the price is not too much surprise. Since 2010, Facebook'smerger and acquisition has never stopped.Facebook's M&A mainly focus on theexpansion and optimization of its core business in the field of social.The internationalmarket, new social group, lots of users and potential income is the determinant ofmarket competition. And, as the case show to us, if the users enough, money not aproblem.Facebook and WhatsApp is based on social networking platform to develop thebusiness, but WhatsApp is mobile communication service, compared to two of this,Facebook more traditional, Facebook and WhatsApp are all belongs to internetindustry.In the 21st century,network industry development is fastest,users’ demand hasbeen improved. Meanwhile,industry competition is becoming more and more fierce,new company joined this industry caused strike to old company again and again. Suchas our case, Facebook acquired WhatsApp is to make Facebook become morepowerful, because if the WhatsApp continue growth, may cause users of Facebookloss.WhatsApp is a specially used for communications between smartphoneapplications.Therefore, from the function is very simple, is to help users to send and receiveinformation. WhatsApp product, the product positioning is the substitute of textmessaging on mobile phones. Now WhatsApp on active users has exceeded 450million people, a day of utilization rate has exceeded 70%, and new users hasexceeded 1 million a day. WhatsApp message sent is close to the sum of all globalmobile operators sent messages.Nowadays, there are hundreds of companies use Facebook, Instagram andMessenger at the same time communication with customers.For these companies, cannot timely to reply customer is a big problem formanager. In fact, just the Facebook fans page, total kinds of massages plus togetherover 5 billion.Fortunately, Facebook has an excellent management team, here are some aboutFacebook management and the board of directors.Mark ZuckerbergMark is the Founder, Chairman and CEO of Facebook, which he founded in2004. Mark is responsible for setting the overall direction and product strategy for thecompany. He leads the design of Facebook's service and development of its coretechnology and infrastructure. Mark studied computer science at Harvard Universitybefore moving the company to Palo Alto, California.
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  • Summer '14
  • Dr Wan Khairunizam

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