Individual assignment 1. You have to identify the possible motives as to why Facebook acquired Snapchat. From my own understanding, why Facebook is going to acquired Snapchat, I think there may be two reasons, one is to improve the Facebook is now all sorts of shortcomings, second, as long as completing the acquisition, can get Snapchat user base, and can control the development of Snapchat, let it not beyond Facebook. Snapchat function is what Facebook does not have, or lack of Facebook. We know Snapchat is a special image application, Facebook is the social chat application, Facebook’s image function not powerful than Snapchat. But now, Snapchat image from application to chat application trend is very obvious, the majority of users to send image is a person, to participate in the activities, and some of the daily experience of whimsy, Snapchat really isn't a picture, but a chat application, no one chat rules should be send text, this is the biggest difference between Facebook and Snapchat. Snapchat is the future of image application area, people always prefer to read images, Snapchat to a certain extent, the release of the creation of images for people of this kind of anxiety, makes chat more easily, this also is what Facebook does not have. Funny than Facebook. Many foreign media reports, many young people think Facebook is too outdated, prefer Snapchat. There have been media analysis, which is suitable for Snapchat to
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- Summer '14
- Dr Wan Khairunizam