New Coke Fiasco - New Coke Fiasco Presented by Khushbakht Vaka(ERP 11794 Origin of Coca Cola 1886 May 8 The formula for Coca-cola is created by

New Coke Fiasco - New Coke Fiasco Presented by Khushbakht...

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New Coke FiascoPresented by:Khushbakht Vaka (ERP: 11794)
Origin of Coca Cola1886May 8. The formula for Coca-cola is created by Pharmacist Dr. John Pemberton, who sells the beverage at Jacob’s pharmacy in Atlanta for 5 cents a glass.Company accountant Frank Robinson suggests the name “Coca-Cola” and pens the now-famous trademark in Spencerian script.1887Pemberton registers his “Coca-Cola Syrup and extract” label as a copyright with the U.S. Patent Office.1891Asa Candler, an Atlanta businessman, becomes the sole proprietor of The Coca Cola Company.1893The Coca Cola Spencerian Script is registered in the U.S. Patent Office.1893Candler proclaims Coca cola is sold in every town and territory of the United States.1893A new headquarters for the Coca-Cola Company opens on Edgewood Avenue, in Atlanta.
Evolution of Coca Cola
MissionOur Roadmap starts with our mission, which is enduring. It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions.- To refresh the world...-To inspire moments of optimism and happiness...-To create value and make a difference.
VisionOur vision serves as the framework for our Roadmap and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth.People:Be a great place to work where people are inspired to be the best they can be.Portfolio:Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs.Partners:Nurture a winning network of customers and suppliers, together we create mutual, enduring value. Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities.Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities.Productivity: Be a highly effective, lean and fast-moving organization.
Background
Coca Cola – Market SharePost WW2, market share of the flagship brand “Coke” was 60%.

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