Impt fallacies associated with rhetorical appeals.odt

Impt fallacies associated with rhetorical appeals.odt -...

Info icon This preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
What fallacies misuse appeals to ethos? Ad hominem : attacking the person making an argument rather than the argument itself. Example: “Of course that doctor advocates vaccination—he probably owns stock in a pharmaceutical company.” False authority : relying on claims of expertise when the claimed expert (a) lacks adequate background/credentials in the relevant field, (b) departs in major ways from the consensus in the field, or (c) is biased, e.g., has a financial stake in the outcome. Example: “My opponent is a card-carrying member of the ACLU.” Poisoning the well : Undermining an opponent’s credibility before he or she gets a chance to speak. Example: “The prosecution is going to bring up a series or so-called experts who are getting a lot of money to testify here today.” Transfer fallacy : associating the argument with someone or something popular or respected; hoping that the positive associations will “rub off” onto the argument. Examples: In politics, decorating a stage with red, white, and blue flags and bunting; in advertising, using pleasant or wholesome settings as the backdrop for print or video ads.
Image of page 1

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern