Week 05 - Mini Task 3 (2) - MKF 2121 MINI TASK 3 Using Case 1.1 HP(posted on moodle under week 3 tutorial answer the following questions Part A 1 In

Week 05 - Mini Task 3 (2) - MKF 2121 MINI TASK 3 Using Case...

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MKF 2121 MINI TASK 3 Using Case 1.1 HP (posted on moodle under week 3 tutorial) answer the following questions Part A. 1. In gaining an understanding of consumer decision making process for personal computer purchases, would focus group or depth interviews be more useful? Explain 2. Can projective techniques be useful to HP as it seeks to increase penetration of U.S. households? Which project technique(s) would you recommend?
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