Running head: CPM, EFE AND THE IFE MATRIX OF FACEBOOK COMPANY1CPM, EFE And the IFE Matrix of Facebook CompanyStudent’s NameInstitution AffiliationDate
CPM, EFE AND THE IFE MATRIX OF FACEBOOK COMPANY2Facebook Competitive Profile AnalysisEstablished in the year 2014 by Mark Zuckerberg, Facebook has since grown to become apopular social networking service and boast of more than 1.86 billion monthly users by the lastyear 2016. By 2015, the company becomes the world fastest corporation in the standard andpoor’s index to reach a market cap of $250 billion (Sun, 2015). A competitive profile matrix(CPM) describes a tool used to compare a business and its competitors, and show their relativestrengths and weaknesses (Bhasin, 2016). The firm has a mission to give people the power toshare and make the world more open and connected.In the case of competitive strengths, the company boost of around three most rightcapabilities that include; the integration with website and applications, it has over one billionactive monthly users, excellent user experiences, and wider understanding of the user’s needsand behaviors (Sun, 2015). Facebook weakness includes a weaker click-through-rate (CTR) ofadvertisement of about 0.05% and close to 4% respectively, lack of website customization,weaker protection of its user’s information, and poor attitude towards the user’s privacy. Otherweaknesses include its ability to have an advertisement on Facebook only, and that the socialnetwork has limited features.FacebookLinkedIn Google Weight Rating WeightedScore Rating WeightedScoreRating WeightedscoreBrandpositioningandoverview0.2541.0031.0041.00Targetmarket0.2520.5030.7510.25Social mediastrategies0.2520.5030.7530.75
CPM, EFE AND THE IFE MATRIX OF FACEBOOK COMPANY3Totalnumber ofsocial mediaaccounts0.2530.7530.7520.50Total 1.002.753.002.50Table 1. Facebook and its competitor’s CPM matrixFrom the table, we can conclude that Facebook company is more stable regarding itscompetitive strengths over that of LinkedIn and Google. That is, with a weighted score of 2.75, it
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