Course Hero Logo

DRTL Traditional and Digital Media - Traditional and...

Course Hero uses AI to attempt to automatically extract content from documents to surface to you and others so you can study better, e.g., in search results, to enrich docs, and more. This preview shows page 1 - 2 out of 6 pages.

Traditional and Digital MediaDRTL 3090Integrate Traditional Tactics with the Digital OnesBridging the Gap: Traditional Advertising & Social Media MarketingBridging the Gap40% of online searches make a purchase after being influenced by an offline channel.Traditional channels still commanded 66% of b2b marketing budgetsoSix in 10 marketers said offline efforts affect online activityoCampaign ROI increases by up to 62% if a combination of mail and digitalCustomers are more in control of their media consumptionoConnected across the webTraditional MediaControls the messageHas a concrete goal of spreading a specific message to a specific audienceDoes not invite comparison or discussion, seeks to offer brand specific educationFuels brand recognitionand familiaritySocial MediaWelcomes feedbackon the campaign messageHas specific audiencein mind, but welcomesthose who are not in the target group as well.

Upload your study docs or become a

Course Hero member to access this document

Upload your study docs or become a

Course Hero member to access this document

End of preview. Want to read all 6 pages?

Upload your study docs or become a

Course Hero member to access this document

Term
Spring
Professor
Pookulangara

Newly uploaded documents

Show More

Newly uploaded documents

Show More

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture