How successful is should ice hospital

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Ques 1 .What is the market for this service? Ans. The market for Shouldice Hospital Limited is in Hernia operations. Hernia operationsare co mmonly performed on males, and since the year 2000 over one million operations have been perf ormed in the U.S. This is a medical field service market dedicated in the niche of Hernias. In ord er to promote the business, the company relies on word of mouth from its customers. Shouldice Hospital would promote using brochures, but they worry that they cannot meet deman d and keep the company performance level the same. The company targets customers who can afford the operation at a reasonable cost. The hospital h as lower rates than most other general hospitals. Since Shouldice Hospital is notoperating for a pr emium the demand for their specialized service and recovery system is highly valued. Ques 2.How successful is should ice hospital? 140,000 highly satisfied alumni or past patients. 1,200 backlog of scheduled operations. Demand appears to expand with supply. Superior quality should ice method of hernia operation imitated by competitor.
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