104679951-Business-Plan-Charcoal (1) - Pamantasan ng Lungsod ng Pasig Alcalde Jose St Pasig City BUSINESS PLAN OF SLD COMPANY ON CARBONIZED CHARCOAL

104679951-Business-Plan-Charcoal (1) - Pamantasan ng...

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Pamantasan ng Lungsod ng PasigAlcalde Jose St., Pasig CityBUSINESS PLAN OF SLD COMPANY ON CARBONIZED CHARCOAL BRIQUETTE MADE FROM AGRICULATURAL WASTES Submitted to:Professor Seigfred SapangProduct Management MM-106Submitted by:Aban, Robert LouisEcat, JesselyEspiritu, RocheleMacuja, AngelitaManaog, Ericka JanPermison, NoraSibayan, CherielynVilla, NikkaAugust 01, 2012
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VISION: To dominate charcoal industryMISSION: To create brand that would retain in the mind of the consumerPRODUCT PERFORMANCECharcoal, a form of amorphous carbon, is produced when wood, peat, bones, cellulose, orother carbonaceous substances are heated with little or no air present. Most charcoal is used forrecreational, restaurant, and home cooking in the form of charcoal briquettes. A small amount ofcharcoal is used in certain metallurgical processes and as a filter to remove organic compoundssuch as chlorine, gasoline, pesticides, and other toxic chemicals from water and air. Before theadvent of briquettes, charcoal was used in lump form, often screened to remove pieces smallerthan one-half inch. This practice left behind a large volume of unusable fines. It was theaccumulation of charcoal fines, the desire to produce a uniformly sized product with uniformburning rates, and the need to supply a cleaner product for home and recreational markets thatled to the production of charcoal briquettes. Moreover, government discourages cutting of treesto make charcoal because of environmental issues. The proponents decided that carbonized charcoal briquette made from agricultural wastes(e.g. corn cobs, dried leaves-dried water lily, coconut husks, rotten and the peel of vegetables andfruits) would be a great alternative. In Pasig City, where more than 600,000 residents lives(according to 2007 census of National Statistics Office) that produces 300,000 kilos of garbage aday is a great source of raw materials. According to studies of TAO Shelter-Magazine forSustainable Human Settlement, each person in Metro Manila generates an average of half of akilogram of waste every day.Carbonized charcoal briquette when burned, emit a steady heat with low clean flame andtherefore environment friendly fuel alternative for cooking and other industrial uses. It is alsoeasy to ignite and burns completely in at least 50 minutes. The technology of making charcoalbriquettes was developed by the DENR through its research arm, the Ecosystems Research andDevelopment Bureau (ERDB). BACKGROUND
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With the advent of technology, majority of household user of charcoal comes from theprovinceIndustry users of charcoal includes restaurants and fast food stores who offer grilledproducts like Mang Inasal, Chick-Boy, Jollibbe, Chowking and other high end and non-brand diners.Charcoal in the Philippines, unlike in the United States do not carry manufacturer’sbrand, this is because the industry is not well developed and mostly confined in thebackyard of small farmers in the provincesWith the growing awareness of healthy lifestyle, people now begin to patronize grilledbased foodAnd with convenient lifestyle, comes fast food who include grilled meats (chicken, pork,fish) into their menuLONG-TERM OBJECTIVES SLD Company is a manufacturing company dedicated to converting agricultural waste intocommercially viable products. We intend to:To achieve sales of Php 3,744,000 by penetrating Jollibee Food Corporation(who owns70% of Mang Inasal, Jollibee, and Chowking) and different supermarkets and grocerystores over the next 12 monthsTo increase profit by 95% offering small packed charcoal to different market stalls,community stores and small grocery stores over the next 12 monthsTo create the pioneer brand name of charcoal briquette in the Philippines by providingquality products over the coming yearsTo expand our market globally by supplying the product to the well-known brand overthe next 1-2 yearsTo develop and innovate charcoal related products by research and development andalliances with charcoal related companies (e.g. grill maker, clinics and spas, waterpurifying company) over the next 2-3 years
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