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4 - Channel Distribution is the path a product takes from...

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Channel Distribution: is the path a product takes from its producer or manufacturer to it’s final user. Supply Chain- is a broader concept that encompasses distribution and compromise everyone and everything involved in producing a product and getting it to it’s final destination Intermediaries- business involved in sales transaction that move product from the manufacturer to the final use. Agent: an individual's who does not assume ownership of the goods from the manufacturer but typically does receive a commision for their sales. Merchant: a wholesaler or retailer that does assume ownership of the manufactured goods. Retailer- You sell goods to the final consumer for personal use. Wholesaler- a business that buys large quantities of goods and then resells them to retailers.
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