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ground rules they apply in their activities. A seller for example should ask such questions as ―should I tell the customer the product is harmful?‖ A buyer should ask ―should I tell the clerk he gave me too much change? Below is a model of Ethics Leads to Determines Source of Ethical Our beliefs about Our actions guidance what is right or wrong Type 1 Type 2 Ethics Ethics It can be seen that ethics consist of two relationships, indicated by arrows in the figure. A person or organization is ethical if these relationships are strong and positive There are a number of sources that one might use to determine what is right or wrong, good or bad, immoral or moral behaviour. These include the Bible, the Koran and a number of other holy books. They also include that ―still small voice‖ referred to as the conscience. Another source of guidance is the behaviour of what psychologist call the ―significant‖ others
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