Managerial Accounting In Aviation 3320

Managerial Accounting In Aviation 3320 - Anthoney Julkunen...

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Anthoney Julkunen AVSC 3320 – Managerial Accounting Managerial Accounting in Aviation 11 September 2016 JetBlue is quite an amazing airline when it comes to planning, controlling, and in making great decisions to execute their goals. They started out as just a small airline in New York City trying to compete with the legacy carriers and to this day have met, keep meeting, and exceeding their yearly goals. Now they are an award-winning airline with excellent customer service and some of the youngest fleet of airplanes making their competitors scurry to compete against them. In 2010 and 2011, JetBlue had a goal to “Become America’s Favorite Airline” for its crewmembers (employees), customers, and shareholders. They were able to attain this  goal by providing the JetBlue experience and amazing customer service to their  passengers. JetBlue’s financial strategy was to, “attain positive free cash flow and long- term sustainable growth while also maintaining an adequate liquidity position” (p27,  2011). They wanted to build up the airline as quickly as possible, but had to manage their growth, size, and age of their fleet in order to maximize revenue and not go bankrupt. 
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