The HP Deskjet Supply Chain Case (Ch 11) - Hewlett-Packard...

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SCM940 1 Hewlett-Packard: DeskJet Printer Supply Chain
Contents 2 1. Introduction & Background 2. Identification of Key Issues 3. Analysis The Retail Printer Market Vancouver DC HP Supply Chain HP Distribution Process 4. Recommendations & Conclusion
Introduction & Background HP company was founded in1939 by William Hewlett and David Packard. HP diversifying from its base in electronic test and measurement equipment into computers and peripherals products. HP Product group Function group 3
Peripherals Group : 4 Disposable print head Moving-paper plotter DeskJet printer Peripherals group’s ability to identify and profitably exploit market opportunities, as in the case of its most successful product, the LaserJet printer.
The Retail Printer Market 5 The market tracked personal computer sales closely. Market was mature in the US and Western Europe but was still developing in Eastern Europe and in the Asia-Pacific region. Small workgroup/personal printers were sold exclusively through reseller. As personal computers became commodity products, more and more sales were flowing through superstores and consumer mass merchandisers.
The Retail Printer Market 6 The retail printer market was composed of three technology segments: Impact/dot matrix - 40% Noisy and lower print quality expected to fall to 10 percent Ink-jet - 20% The quality was almost as good as laser print.

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