Contents21. Introduction & Background2. Identification of Key Issues3. AnalysisThe Retail Printer MarketVancouver DC HP Supply ChainHP Distribution Process4. Recommendations & Conclusion
Introduction & BackgroundHP company was founded in1939 by William Hewlett and David Packard.HP diversifying from its base in electronic test and measurement equipment into computers and peripherals products.HPProduct groupFunction group3
Peripherals Group:4Disposable print headMoving-paper plotterDeskJet printerPeripherals group’s ability to identify and profitably exploit market opportunities, as in the case of its most successful product, the LaserJet printer.
The Retail Printer Market5The market tracked personal computer sales closely.Market was mature in the US and Western Europe but was still developing in Eastern Europe and in the Asia-Pacific region.Small workgroup/personal printers were sold exclusively through reseller.As personal computers became commodity products, more and more sales were flowing through superstores and consumer mass merchandisers.
The Retail Printer Market6The retail printer market was composed of three technology segments: Impact/dot matrix - 40%Noisy and lower print quality expected to fall to 10 percentInk-jet - 20%The quality was almost as good as laser print.