MKT-481-Consumer-Behaviour - Consumer Behavior on Herbal...

This preview shows page 1 - 7 out of 22 pages.

Consumer Behavior on Herbal Toothpaste Consumer Behavior Prepared By:
Members' Name ID Muhammad Abdul Majeed 1110013 Md. Shariful Islam 1220105 Md. Kamrul Islam 1220585 Kazi Tarikul Azad 1220271 Mahedi Hasan 1110777 Arif Hossen Rony 1220532 Independent University, Bangladesh Topic: Consumer Behavior on Herbal Toothpaste Course Name: Consumer Behavior Course ID: MKT 481 Department: Bachelor of Business Administration 1
Submitted To- Mr. Suman Saha Lecturer of Marketing School of Business Submitted on- Date of Submission: April 2, 2015 2 nd April, 2015 Mr. Suman Saha Lecturer, IUB School of Business Independent University, Bangladesh Subject: Submission of the report on “Consumer Behavior on Herbal Toothpaste” Respected Sir, With humble submission we want to thank you for assigning us with the report on “Consumer Behavior on Herbal Toothpaste ”. We have really enjoyed the various stapes preparing the report. We have also made a strong group works. We think and believe that this report will enrich our practical knowledge on Consumer Behavior. There may be some mistakes. I think the mistakes in the report will be kindly excused. 2
With thanks and best regards. Sincerely yours, Muhammad Abdul Majeed, Shariful Islam, Md. Kamrul Islam, Kazi Tarikul Azad, Mahedi Hasan and Arif Hossen Rony Students BBA School of Business Independent University, Bangladesh 3
Table of Content Serial No. Tropics Page No. 01 Introduction 04 02 Objectives 04 03 Toothpaste 04 04 Categorization 04 05 Herbal Toothpaste 05 06 Advantages of using Herbal toothpaste 05 07 Category involvement 06 08 Segment Analysis 06 09 Brand of Toothpaste 07 10 Research Approach 08 11 Depth Interview 08 12 Focus Group Interview 09 13 Project Findings 09 14 Should have used Herbal Toothpaste 14 15 Conclusion 15 16 Reference 16 17 Survey Questionnaire 17 4
1) Introduction we have heard of many herbal products but rarely are we using them. Herbal toothpaste is also one of the product which is available in the market and we do not know about its advantages. We are either stick to our old brands and keep on trying buying anything without knowing the real value of the product. Herbal toothpaste are many of numerous herbs which have ability to remove the plaque, freshen our breath and also prevent various gum diseases. There are numerous products available in the market and we do not know which are genuine. So it is very important to know about the real product which is useful for our family. 2) Objectives Primary Research Objective To determine the consumer preferences while buying herbal toothpastes in the age group 21-30 Secondary Research Objectives To determine the various factors affecting the purchase of toothpastes. To determine the brand preferences for toothpastes in the age group. To determine the type of toothpastes preferred by consumers in the age group.

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture