Consumer Behavior on Herbal ToothpasteConsumer BehaviorPrepared By:
Members' NameIDMuhammad Abdul Majeed1110013Md. Shariful Islam1220105Md. Kamrul Islam1220585Kazi Tarikul Azad 1220271Mahedi Hasan1110777Arif Hossen Rony1220532Independent University, BangladeshTopic: Consumer Behavior on Herbal ToothpasteCourse Name: Consumer BehaviorCourse ID: MKT 481Department: Bachelor of Business Administration1
Submitted To-Mr. Suman SahaLecturer of MarketingSchool of BusinessSubmitted on-Date of Submission: April 2, 20152ndApril, 2015Mr. Suman SahaLecturer, IUBSchool of BusinessIndependent University, BangladeshSubject: Submission of the report on “Consumer Behavior on HerbalToothpaste”Respected Sir,With humble submission we want to thank you for assigning us with thereport on “Consumer Behavior on Herbal Toothpaste”. We have reallyenjoyed the various stapes preparing the report. We have also made astrong group works. We think and believe that this report will enrich ourpractical knowledge on Consumer Behavior.There may be some mistakes. I think the mistakes in the report will bekindly excused. 2
With thanks and best regards.Sincerely yours,Muhammad Abdul Majeed, Shariful Islam, Md. Kamrul Islam, Kazi TarikulAzad, Mahedi Hasan and Arif Hossen RonyStudentsBBA School of BusinessIndependent University, Bangladesh3
Table of ContentSerial No.TropicsPage No.01Introduction0402Objectives0403Toothpaste0404Categorization0405Herbal Toothpaste0506Advantages of using Herbal toothpaste0507Category involvement0608Segment Analysis0609Brand of Toothpaste0710Research Approach0811Depth Interview 0812Focus Group Interview0913Project Findings0914Should have used Herbal Toothpaste1415Conclusion1516Reference1617Survey Questionnaire174
1)Introductionwe have heard of many herbal products but rarely are we using them. Herbaltoothpaste is also one of the product which is available in the market and we do notknow about its advantages. We are either stick to our old brands and keep on tryingbuying anything without knowing the real value of the product. Herbal toothpaste aremany of numerous herbs which have ability to remove the plaque, freshen our breathand also prevent various gum diseases. There are numerous products available in themarket and we do not know which are genuine. So it is very important to know aboutthe real product which is useful for our family.2)ObjectivesPrimary Research ObjectiveTo determine the consumer preferences while buying herbal toothpastes in the agegroup 21-30Secondary Research Objectives To determine the various factors affecting the purchase of toothpastes.To determine the brand preferences for toothpastes in the age group.To determine the type of toothpastes preferred by consumers in the age group.