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AaronBelow is one of Aaron's essays for his Yale application. We present the essay in itsoriginal form, with just cosmetic changes made to protect the author's identity. We thenprovide comments and suggestions, based on the advice available in Your MBA GamePlan.The question that he answers in this essay is:The mission of the Yale School of Management is to educate leaders for businessand society. In this context, tell us your career goals and your plans for achievingthem. Please be specific. Describe how your previous experience will help you toreach your goals. (1,000 words) I grew up in a small suburb of Bangalore, and had an engineer father and a teachermother. It was a family I felt fortunate to be a part of because a focus on being well-rounded and stress on academics was gently encouraged in my home from thebeginning. I was encouraged to be independent in my thoughts and take responsibilityforthechoicesImake.When I was 9, my father moved us to Riyadh, and we stayed there for the next 5 years.Riyadh was the place where I started to become aware of my society - of thingshappening around me. I took for granted all the material amenities that come easily tosuch a place. I also took for granted that my father could not vote to change thegovernment, or that our social freedom was limited. Coming back to India after 5 yearswas, therefore, a sea-change for me in terms of personal experiences. I realized, forexample, that it was safe to criticize the government if you want to do so, but also thatthe many material things I had taken for granted in Riyadh were luxuries here, and notonly did people not have these things, they didn’t even know about them.This first cross-cultural experience was also one of the most formative ones of my life.It made me realize the importance of giving the people relevant choices - choices theymight not necessarily be exposed to, choices on health, education, social issues,business or leisure - and also of having a medium of information which could reach thepeople living in the farthest corners of a big country and provide them with informationin a highly personalized, relevant way about things that matter most in their life. Thisbelief was further reinforced when, while contributing to several communitydevelopment and rural education projects as a member of the Mumbai Institute - theIndian arm of Charity International (a global NGO) - I was exposed to the problems ininformation dissemination in the public domain in India - a long drawn process fraughtwith bureaucratic apathy, lack of reachability of many regions due to terrestrialconsiderations, non-targeted content distribution by the traditional media (TVs,Newspaper etc) and excessive red-tape. So, I also wanted to explore whether themedium of information we use could also reduce the dependence of the common manon the bureaucracy, spawn entrepreneurship on a people-to-people basis across distantregions, and connect the consumer with services like education, banking, entertainmentorhealth