z5057339 - Report for Eastfield Mall Student Jiang Fan...

Info icon This preview shows pages 1–4. Sign up to view the full content.

View Full Document Right Arrow Icon
5/19/2016 Report for Eastfield Mall Student: Jiang Fan Xu (Sailin) z5057339 Time: Thursday 12-2pm
Image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
1 Z5057339 Jiang Fan Xu Sailin Major project: Call of the Mall Executive Summary The following report was prepared by the Your Market Consultants Australia (“YMCA”). After collecting a random sample of 290 observations who have participated in Eastfield’s malls, the data has been acquired and analysed. In this report, the Eastfild would like to fill in the most profitable firms. The objectives: What types of customers have been attracted to the mall What kinds of stores might be popular to visit and make good profit Discuss how to improve the main shopper types Whether at least 20% of our customers are high-income young women Whether Eastfield’s internal minimum threshold of at least $60 spent on average per customer visit to the mall The Result: Food is the favourite store to visit which have 45% in total purchase The most profitable store is earning $4886 in a single working day which is the apparel Female prefer to go to the shopping mall rather than male High-income young women and teenagers are the two main target customers
Image of page 2
2 Z5057339 Jiang Fan Xu Sailin Report Evaluations of data Types of shopper -by age Figure 1A Figure 1B According to figure 1A and 1B the statistics of customer’s ages, it is clearly shows that the majority of the group of customers is the young (age between 21 to 40 years old) which not only frequently visit the mall but also contribute more. In addition, it could be shown that teenagers (0-20 years old) is the next biggest shopper types, the number of times going to the Eastfild is 336 in three months which greater than the rest of them. Therefore, we could concluded that the youth and the
Image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 4
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern