EGMT 5130 Tasty Taco business plan draft 12-3-16 orosco -...

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EMGT 5130 NEW BUSINESS DEVELOPMENT TASTY TACO BUSINESS PLAN TEAM 2 December 6, 2016 Henry Orosco Divya Sriram Aishwarya Advayya Swamy Vivek Gangireddy Hoa Vo
EMGT 5130 Business Plan Tasty Taco Team 2 Rubric - (Reference – Development Unit 6 –9/27/2016The The Business Story and Plan Dr. Drake’s presentation and Technology Ventures section 6.5) Executive Summary Why is this important? Why are customers willing to pay for the solutions? How does the venture plan sol solving the problems? Why is this venture uniquely positioned to do it? How attractive are the economics? Why is this an exciting growth opportunity? Who are the team members and partners? I. Opportunity and Market Analysis II. Solution and Concept III. Marketing and Sales IV. Product Development and Operations V. Team and Organization VI. Risks VII. Financial Plan and Investment Offering Appendix. Detailed Financial Plan 1
EMGT 5130 Business Plan Tasty Taco Team 2 Table of Contents Executive Summary ..................................................................................................................................... 3 Introduction ............................................................................................................................................. 3 Food Truck Market Overview ................................................................................................................... 4 Market Analysis ....................................................................................................................................... 4 Team and Organization ............................................................................................................................ 4 The Solution and Concept ........................................................................................................................ 5 Product Development .............................................................................................................................. 5 Sales Forecast .......................................................................................................................................... 6 Sale Strategies ......................................................................................................................................... 6 Customer Retention Strategies ................................................................................................................ 6 Financial Plan ............................................................................................................................................... 6 Financial Plan ........................................................................................................................................... 6 Business Assumptions .......................................................................................................................... 6 Sales forecast ....................................................................................................................................... 6 Revenue, Cost, and Profit Models ........................................................................................................ 7 Managing Revenue Growth ............................................................................................................... 10 Harvest Plan ....................................................................................................................................... 10 2
EMGT 5130 Business Plan Tasty Taco Team 2 Introduction The main aim of our business is to provide happiness and joy through food by serving delicious, remarkable tacos and drinks. We ensure that each guest receives prompt, professional, friendly and courteous service. We strive to become part of people’s lives by providing service through food truck. Apart from the food truck, we also plan on providing catering services on various occasions. We will be reachable through our email, website & social media. Vision Statement - “Build your tasty taco of happiness”. Mission Statement Our mission is to Provide efficient fast-service with a clean, comfortable environment. Offer a healthy and customized menu selection. Provide at a fair price –well-prepared and tasty tacos – using only quality ingredients. Ensure that all guests and staff are treated with the respect and dignity they deserve. Business Plan: Product: Friendly service that builds taco’s to your order Legal structure : Sole proprietorship Target Customers: Generation Y, Families on a budget, for the one’s looking for quick service and take-out. Value Proposition: We value the service and the pricing of the menu. Market Type: Niche market. Marketing and Sales: Social Media, website and Food Truck Map Flyers History : Been building homemade taco for 10 years. Tacos where quality checked my mom herself Tasty Taco Business Model Canvas 3
EMGT 5130 Business Plan Tasty Taco Team 2 Executive Summary Introduction Do you know that Americans eat over 4.5 billion tacos annually [1]! However, between perfectly seasoned meat, fresh salsa and flavorful cheese, a great taco can be hard to find [2]. Couple that with the fact that Millennials, whom we define as those ages 18-34 in 2015, now number 75.4 million, surpass the

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