4Ps - Product : -Crisp Start Chips are healthy breakfast...

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Unformatted text preview: Product : -Crisp Start Chips are healthy breakfast chips in a wide variety of flavors. The flavors are: -Apple and Honey-Bacon and Egg-Blueberry Muffin-Cinnamon Roll-Mocha Java-Low Fat Poppy Seed Bagel-All Crisp Start flavors include calcium and iron, but depending on the flavor, the portions of nutrients vary. -The “Low Fat Poppy Seed Bagel” flavor includes more fiber, which will appeal to parents.-Crisp Start will be served in a 3.5 oz bag. The packaging will include bright colors to represent the morning and a picture of the chips. There will also be a picture of a sun to symbolize the morning theme. The package will highlight the health features so that it will catch the parents’ eye as a healthy choice for their kids. -Crisp Start will also be sold in bulk; a box including 12 bags of Crisp Start. Place : -Crisp Start will be sold in all local grocery stores in the breakfast aisle, at eye level to catch attention to customers. The first month of selling the product, Crisp Start will be featured on end caps so customers...
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This note was uploaded on 07/29/2008 for the course MRKT 101 taught by Professor Chew during the Spring '08 term at UMSL.

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4Ps - Product : -Crisp Start Chips are healthy breakfast...

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