BMGT 301 Homework 2

BMGT 301 Homework 2 - Case Analysis BMGT 301 Section 0201...

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Case Analysis BMGT 301 Section 0201 Group Members: Jaclynn Hilligoss, Lauren Tutko, Jimmy Brennan, Ken ? 1. The business strategy What does the company do? Barnes & Noble is a retail bookstore chain in the US. It operates 821 stores and employs approximately 40,000 people. It also maintains www.bn.com, which is an online store. They offer hardcover & paperback books, magazines, computer software, music and videos as well as in-store coffee shops. The company had revenue of $4.87 billion in the past fiscal year. What are the characteristics of their industry (think in terms of Porter’s 5 forces)? Barnes & Noble industry characteristics include buyer power and rivalry among existing competitors. How can the company improve its competitive position in the industry? With the new Windows operating system, the company can build better business information, track trends, target customer habits, increase communication between management, employers, and executives, and make efficient decisions. This system will allow B&N to operate more
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BMGT 301 Homework 2 - Case Analysis BMGT 301 Section 0201...

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