Ch#5Questions - Many companies announce in their corporate communications Our people are our greatest resource In terms of the criteria listed in Figure

Ch#5Questions - Many companies announce in their corporate...

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Many companies announce in their corporate communications: “Our people are our greatest resource.” In terms of the criteria listed in Figure 5.7, explain how employees be considered of the utmost strategic importance. We will look on the employees as the companies’ resource by using the “Appraising the strategic importance of resources and capability” model. This model consists of the three major parts, they are establishing, sustaining and appropriating competitive advantage. The first part consists of the: Relevance . The employees are the engine of any company because they create value to the customers. Scarcity . There are a lot of potential employees but it all depends on the level of education, experience and moral norms of a specific employee whether he/she is a good resource for a company or not. The second part is consisting of three parts:
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